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Networking and referrals are definitely the best. But out of these choices, I’ve had the best results from cold emails. Depends on type of business though. Granted, I do some research and try to strategically choose who to contact rather than mass
Hands down – it is referrals. Jeff Bezos obsessed about the customer experience – if you do it properly the company will be successful. Cold calling (no answers), emails (direct to spam), advertising (prospects know it is paid for) and SEO…not any more.
The Ritz-Carlton’s motto is “Ladies and gentlemen serving ladies and gentlemen.” Follow that credo and a company will succeed.
I believe a warm referral is one of the most effective ways to acquire new clients. It comes with the trust and recommendation of an existing client. SEO, is also important. It ensures potential clients can find you when they need your services.
Referrals
Relationships
Referrals, word-of-mouth, reputation!